markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe writes one of the most popular content marketing blogs in the world. What prompted you to embark on creating ‘The Content Marketing Playbook’?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

markempa

DECEMBER 21, 2006

How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results? I suggest marketers take the following steps: Sales and Marketing must collaborate on defining leads and marketing objectives.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! As your sophistication grows, you will be ready to look into third party tools that specialize in tracking trigger events. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. I’m wondering what you do in your company to foster better sales and marketing collaboration? Please share your thoughts and comments.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Buzz Marketing for Technology

JULY 22, 2008

I am really glad and grateful to have been turned on to such a simple tool for crystalizing an idea and communicating it to other people in a compelling and inviting way. January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24).

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. “Your social media strategy must be tools-agnostic.&# link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.]

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, it’s not about the tools it’s about the process and the people. Because of the shared learning everyone benefits from the group format.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120