Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Make relevant comments and offer something of value. Keep it small, relevant and personal. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Don’t over do it though.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. This was second only to downloading product data sheets. This may include basic pricing information.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? Effective content comes with a blueprint. This is effective content.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Webbiquity

APRIL 27, 2021

The original term ‘weblog’ was shortened to just ‘blog’ a year later, and that term was named Merriam-Webster’s word of the year in 2004.” Facebook was opened up to the public in 2006. Twitter made a splash at SXSW in 2007 and began to grow rapidly. Social Media Marketing Becomes a Thing.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360