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Why Talent Managers Are Investing Big in Digital Skills Training

Online Marketing Institute

For those who dont know, this is a Facebook-Instagram moment for the talent management industry in terms of potential cultural impact. Facebook and Instagram were the most well-known, well-funded companies in the social media industry when Instagram CEO Kevin Systrom shook Mark Zuckerbergs hand for $1 billion. How is that?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Consider the different ways you might measure the success of a specific process (e.g. Toronto : Imagine Canada , 2007. Facebook Applications for Your Non-Profit Page. How to Set Up a Non-Profit Facebook Page. Google Analytics. December 2007 (11). November 2007 (12). October 2007 (14).

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. We can only provide prices after a formal RFQ process 5. All Rights Reserved.

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6 SEO Tools for Tracking Local Google Rankings

Online Marketing Institute

Full Rank Tracker allows the user to compare the same keyword across multiple locations, and view extended analytics. Google Analytics Last but definitely not least is Google Analytics. In the majority of cases, Analytics is also completely free, making it a robust choice if you’re willing to learn the ins and outs.

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4 Tips to Optimize Your SEO For Voice Search

Online Marketing Institute

Voice recognition software and natural language processing capabilities are continuously improving, making it more important than ever for your pages and apps to be optimized to the way people phrase their voice requests. Use an FAQ format to give concise answers. Try our classes for free.

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Jamie Gutfreund on Being Global CMO of Wunderman

Online Marketing Institute

In our industry, we often talk about the “what,” the technology platforms, the tools and processes – which are clearly very important, but its crucial that we get people excited about “the why,” how we can help our clients grow their business – what’s the impact on people, how does it connect to their goals and objectives.

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