Smashmouth Marketing

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Green Leads Announces New CEO, Mike Farrell

Smashmouth Marketing

About Green Leads: Since 2007, Green Leads has generated more than 45,000 new deals for its clients with Ideal Customer Profile persona leads (ICPs), Marketing Qualified Leads (MQLs) Highly Qualified Leads (HQLs) Sales Qualified Leads (SQLs, or appointments) and Outsourced SDR/BDR services.

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No Impact Man - The Sundance Movie

Smashmouth Marketing

I fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007. After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival.

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. Making the first appointment by phone allowed me to avoid travel and time investment in the 60% that didn't result in immediate sales activity. Should I have handled meeting number two by phone?

Lead Gen 100
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What will 2025 be like?

Smashmouth Marketing

It plans to put a probe on the moon in 2007. 81% of the world's toys are made there. 80% of the world's christmas ornaments are made there. It consumes more grain steel and meat than any other country. It mines and burns 25% of the world's coal, and in 2004 had 6000 mine workers killed.

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Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Commercial Business Segment in 2007. Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S.

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Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

Commercial Business Segment in 2007. Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S.