Writing on the Web
AUGUST 26, 2010
What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. If you think computer games are just for kids or young people with too much time, think again.
Writing on the Web
AUGUST 25, 2010
Content marketing, even with a strategy and a plan , has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. How do you decide what to write about? You’re a busy professional, you have a lot to say, you read a lot, you think a lot. You probably work with a lot of clients and they have problems that you try to help them solve.
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Writing on the Web
AUGUST 24, 2010
Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. I admit lately it’s been taking me more than hour to post. Some days longer. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts.
Writing on the Web
AUGUST 23, 2010
If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients.
Writing on the Web
AUGUST 20, 2010
Some days I feel scattered, like maybe I’ve got a bad case of Attention Deficit Disorder. Or, maybe my brain isn’t aging well. Here’s what happened yesterday and how it all worked out. It’s not that I forget things, although that happens too, but it’s more like I remember too much, all at once, and start doing one thing, realize I haven’t finished the other thing, etc.
Writing on the Web
AUGUST 18, 2010
Is your blog like my tennis, a hit or miss? Are you writing posts that are clear winners for your readers? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? This week I’ve been watching the world’s best players battle it out on the courts in Cinncinati, Toronto, and Montreal. I’ve noticed a few things that applies to content marketing.
Writing on the Web
AUGUST 17, 2010
Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? Are you discovering your unique genius as you go? What can we learn from really creative people like Tim Burton and Seth Godin ? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention.
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