Sat.Jun 30, 2007 - Fri.Jul 06, 2007
B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776
B2B Lead Generation Blog
JULY 5, 2007
fellow blogger tom pick, over at the the webmarketcentral blog tagged me to write something off topic, interesting, seasonal and non-work related this week. liked tom's off topic post (great pictures) chronicling his kid's deluxe tree
Sources of Benchmark Studies
Customer Experience Matrix
JULY 6, 2007
Somehow I found myself researching benchmarking vendors this morning. Usually I think of the APQC , formerly American Productivity and Quality Center, as the source of such studies. They do seem to be the leader and their Web site provides lots of information on the topic. But a few other names came up too. (I’ve excluded some specialists in particular fields such as customer service or health care.): Kaiser Associates Reset Group (New Zealand) Resource Services Inc. Best Practices LLC MarketingSherpa MarketingProfs Cornerstone (banking) Some of these simply do Web surveys.
Off-Topic: The Tree Deck
JULY 2, 2007
Since almost no one is working this week (other than me), the WebMarketCentral blog will take a break from web marketing coverage as well, to showcase one of my other activities: ongoing construction of a tree house, or more accurately, a "tree deck," for the kids. Later that year, the platform was extended to wrap around the tree. Left photo: the wood hut is constructed, but a mess.
Ads Producing An ROI Are Bought, Not Sold
Cliff Allen on Marketing
JULY 5, 2007
Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI. My first career was in radio and TV -- two of the most un-trackable media there are. I did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with. Fortunately, advertisers are moving to online advertising, which is a direct marketer's dream. When advertisers know what's working -- and what's not working -- they are more likely to buy more of what works.