Buyers to Marketers: Don’t Call Me, I’ll Call You
Digital B2B Marketing
SEPTEMBER 27, 2011
“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone.
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