Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW! BUY NOW !". At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. It may come back to bite your bloggy ass. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

JULY 24, 2006

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. It's a repository of informatuion in which you can submit articles and posts that you find. "Diggers" read these articles and rate them. If it's a good article it will get a higher rating.

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Digg Social Networks Blogger Statistics 100

Anything Goes Marketing

JULY 24, 2006

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. This includes, case studies, reviews, interviews (I need to try that), how to's?, attacks, trends, research etc. Do you have any good ideas? I prefer presenting new information (at least that I think is new).

Business Blogging 100

Business Blogging Business Case Study Case Studies 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Why re-invent the wheel each time? I mostly talk about whitepapers, PR articles and archived webinars. What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic.

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Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. I've used a few of these strategies including Top 10 lists, Creating Controversy. and blog commenting in the past. I learned a few new tricks including some SEO and paid search techniques as well as how to increase traffic with social networks.

Traffic 100

Traffic Digg Emarketing Social Networks 100