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Direct Response Coach

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Copywriting – Do you edit while you write?

Direct Response Coach

The post Copywriting – Do you edit while you write? I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am human. And too often I [.] appeared first on McCarthy and King Marketing.

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How to generate web traffic and sales leads from blog and article writing

Direct Response Coach

You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers, prospects and some friends and family. Setting up your new blog seemed like a pretty good start. You [.].

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9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with the way it reads and looks. You think [.].

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How to create website content without a blog

Direct Response Coach

I find it to be a good platform for writing articles like this one. I know because I’ve been meaning to write this article for two weeks now. [.] I have a blog (you’re reading it). Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article.

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How do you qualify an inbound lead?

Direct Response Coach

So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]

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Build your message platform with the “persuasion hurdle”

Direct Response Coach

Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time is invested in writing and design. When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. A message platform outlines [.]