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Weekly Wrap-up: March 23rd

Savvy B2B Marketing

by Jim Campbell VP of Marketing for @visistat via @demandcon. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy! Thinking of adding some videos into your content mix?

Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

presented by BrightTalk and VisiStat. Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently. Silverpop produced a list of their Top 5 Most Popular slideshares of 2011. How is that for a trendy mind shift.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

This includes the full rig: outbound email, multi-step nurture campaigns, landing pages and forms, lead scoring, Web visitor tracking (licensed from VisiStat and quite impressive), and a sales automation module that can work as a stand-alone CRM system or integrate with Salesforce.com , NetSuite , Google Apps , or Capsule CRM , a $12 per month per user system also aimed at small business. Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. MakesBridge is another contender.

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Buyer Facilitation versus Selling The majority of B2B sales teams have faced an elongated sales cycle over the past few years.

Sales 22

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. • A dollar invested today could earn interest over time, so the investment needs to make up for the lost opportunity.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Holiday Wish 1: On-demand CRM Solutions Twitter Updates Facebook Badge Followers Visistat Simple template. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Not exactly.

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Social Media Value Map (below) clearly shows the way value can be derived from social media engagements through to ROI.

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0) Tom then served Gartner as a Managing VP. Latest Research.

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets.

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud? Tom then served Gartner as a Managing VP. Latest Research. Powered by Blogge

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

► June (4) ► May (1) ► April (1) ► March (1) ► February (13) ► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Tom then served Gartner as a Managing VP. Latest Research.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Most important, is that the Leaders indicate the importance of a dialogue with buyers. Tom then served Gartner as a Managing VP.

Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. However, because the basic ROI formula is easier to understand, especially for quick calculations, it is dramatically more popular.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Latest Research.

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. So how much is spent on sales enablement? Though required, is the enormous and important investment in sales enablement paying off?

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. Latest Research.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean has coined a term to capture this change - Frugalnomics. Value selling is an imperative. according to Forrester.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Here are the top six benefits: 1.

Buy 1

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The ShoreTel TCO Tool leverages the significant resources of Alinean, including its worldwide metrics database. Latest Research.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Tom then served Gartner as a Managing VP. Latest Research. It needs to.

B2B 1

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Advantage Microsoft, but not by much. Advantage Microsoft.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. Latest Research.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But how can you best develop and deliver these tools effectively to fight Frugalnomics? Interesting post, Tom. 6:20 AM Andy said.

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll? Tom then served Gartner as a Managing VP. Latest Research. They do if they are.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The Death of a Salesman?

B2B 1

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. Some examples of direct (hard) benefits are: 1.

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

► July (3) ► June (13) ► May (11) ► April (17) ► March (6) ► February (4) ► January (3) ► 2009 (37) ► November (4) ► October (4) ► September (2) ► August (4) ► July (3) ► June (4) ► May (1) ► April (1) ► March (1) ► February (13) ► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. in net returns.

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server? As platforms continue to evolve in the technology industry, a central concern for IT executives is implementing the right systems to maximize the return on each investment.

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? I believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something. Without customers, you dont have a business.&#

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice. Content is King? Content may indeed be king.

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

The Business Value of Virtual Desktops The Business Value of Virtual Lab Automation The Business Value of Server Virtualization ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Reducing server, storage and networking costs 2. by 2010 [2].