Cintell

APRIL 30, 2019

Combining both data and behavioral indicators provides a comprehensive view, which allows you to consistently score your customer listing and prioritize your accounts and find the right time to engage your customer. Monitoring those behaviors in future cycles can provide an additional dimension to prioritize accounts.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. But according to a recent report from TrustRadius , many vendors fall short in this arena.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

JANUARY 27, 2016

Unify your three related business functions (sales, marketing, and product) around one common view of buyers and users. Create and share personas with product marketing and product development to ensure the product lifecycle begins (and ends) with the customer in mind (and include their feedback!).

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 9, 2015

We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. The Good Stuff: To understand buyers, we do almost anything to gain insights into buyers for our clients.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

MARCH 20, 2015

Hazard 2: Phantom segments are views of the customer that are constructed based on what data is easiest to lay hands on. In that article, Drucker describes how adherence to a segmentation model based on demographics blinded GM in the 1970s to strategically relevant marketplace trends in lifestyle and attitudes.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

If you’re new to creating buyer personas you may want to use a template or generator , and view a few examples before you get started. Buyer persona profiles should include: name. education level. interests and hobbies. income range. family status. motivations. concerns and challenges. values and fears. buying behavior.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166