Customer Experience Matrix
MARCH 12, 2010
I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. Tune into the Webinar for more details. Here are some ways to match social media to your business objectives and resources.
Customer Experience Matrix
JANUARY 22, 2014
Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.
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Customer Experience Matrix
MARCH 9, 2011
a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. -
Customer Experience Matrix
MARCH 19, 2010
As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found.
Customer Experience Matrix
SEPTEMBER 3, 2009
Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.
Customer Experience Matrix
NOVEMBER 4, 2010
Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. You can also view my Marketo-sponsored Webinar on the topic.) lead scoring: users can define separate scores for customer fit and activities. So where does this leave us?
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. Pricing starts at $250 per month and averages around $500.
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