WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Content Marketing 120

Content Marketing Case Studies Case Study Paper 120

WriteSpark

JANUARY 9, 2013

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. And it's time to add "content refresh" as an essential task in your regular marcom planning. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. And it's time to add "content refresh" as an essential task in your regular marcom planning. What factors are you considering in your marcom plans for 2012?

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

APRIL 10, 2012

Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. You have a mix of short-form and long-form projects.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. You have a mix of short-form and long-form projects.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

AUGUST 12, 2008

Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

Conference 120

Conference PR Public Relations Copywriting 120