B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. If the organizations don’t reveal their own inner workings, the increasing likelihood is that someone else will. Another mode of transparency is operational.

Transparency 100

Transparency Ethics Media Press 100

B2B Memes

JUNE 28, 2010

In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

NOVEMBER 18, 2011

When new-media thinkers talk about transparency, they’re usually thinking about ethics. The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. We need to think of it in terms of expression and formats as well.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. They must respect their audience and practice transparency in all their dealings with them. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. They must respect their audience and practice transparency in all their dealings with them. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

OCTOBER 12, 2010

A few years ago, when a magazine I worked with started its first blog, one of the first commenters called us to task for not being bloggy enough. Readers expect more immediacy, more transparency, more injection of the self, and more interactivity in their news content. I don’t think that means you can’t practice journalism in a blog.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Tags: Content Marketing Ethics publishing law transparency. How open is your relationship with your audience?

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100