Marketing Craftmanship

AUGUST 14, 2015

Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

AUGUST 29, 2017

You don’t drive traffic to your blog. If your content is interesting and not self-serving, you can also look for opportunities to have it published in an industry blog, or convert it into a bylined article for a relevant trade or business magazine.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. Blogs and newsletters demand original, timely content; not canned information.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

FEBRUARY 6, 2012

However, if top-of-mind awareness is a beneficial marketing objective for a car company, then the exponentially greater, world-wide storm-related coverage for BMW’s Mini Cooper marque certainly won’t hurt showroom traffic or the company’s balance sheet. In this case, the old saw, “All publicity is good publicity” may well be true.

PR 100

PR Forecasting Paid Search Agency Advertising Agencies 100

Marketing Craftmanship

DECEMBER 22, 2015

Three months later, the Marketing Department grows tired of hounding would-be content contributors, and management is not seeing the expected increase in lead generation or even website traffic. Posting frequency drops from weekly to monthly to quarterly.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Marketing Craftmanship

MAY 1, 2011

Before I relocated to New Jersey a few years ago, my impressions of the Garden State were consistent with the stereotypes: Interstate 95 traffic jams, cogeneration plants spewing smoke, Tony Soprano, roadside diners, dangerous cities, people with annoying accents. Fly Fishing on the Raritan in Califon, NJ.

PR 100

PR Class Impressions Course 100

Marketing Craftmanship

FEBRUARY 24, 2016

You don’t drive traffic to your blog. For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post), and as an “Update” on your law firm’s corporate LinkedIn page. Posting it on Twitter also makes sense if you (or your firm) have a reasonable number of Twitter followers.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100