What Is Economy Pricing? (& How Can You Leverage It?)
Hubspot
FEBRUARY 11, 2022
Since many customers are primarily motivated by low price tags, economy pricing doesn’t typically invoke feelings of brand loyalty. CVS Health vs. Tylenol. Take CVS Health. CVS can keep its prices lower for the same products with the economy pricing strategy. At CVS, a 24-ct of Tylenol Extra Strength will run you $6.59.
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