Chris Koch

MAY 30, 2014

I’m sure that by now you’ve heard of an Internet TV startup called Aereo that uses tiny individual antennas to let consumers in several U.S. I’m sure that by now you’ve heard of an Internet TV startup called Aereo that uses tiny individual antennas to let consumers in several U.S. Disruptors are everywhere.

Cable 100

Cable Television marketing Broadcasting Copyright 100

Chris Koch

JANUARY 28, 2011

Of course, then Owyang left Forrester for a startup, Altimeter, that was started by a former Forrester analyst and which has since scooped up a number of other Forrester analysts. What happens when your personal brand quits?

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

NOVEMBER 5, 2010

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Let’s look at each in more detail. Guard dog PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

JUNE 5, 2009

Meanwhile, when startup airline ValuJet suffered a series of safety problems and a fatal crash in the late 90s, it quickly changed its name to AirTran. ValuJet’s lack of widespread recognition in the marketplace meant that the switch happened with little fanfare.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

MAY 12, 2014

and a better education and now you’ve got a robot that could fit in at any Silicon Valley startup. So you take Victor and give him some arms (hey, who needs arms to work a virtual Scrabble board?)

Startups 100

Startups Distribution Internet Marketing Education 100

Chris Koch

FEBRUARY 7, 2014

Startups like i.Materialise , Kraftwurx , Ponoko , Shapeways and Sculpteo operate brisk 3D printing services and communities connecting makers, buyers and sellers of unique items, from gadgets and games to jewelry and housewares.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

NOVEMBER 20, 2009

B2B magazines are shuttering by the hundreds –literally: 137 in 2007, 120 in 2008, and 130 through the third quarter of 2009— twice the number of new startups (yes, they still do start print trade magazines), according to MediaFinder, a database of magazines. Those titles that remain have cut staff and have many fewer pages to fill.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100