Unbounce

JULY 2, 2019

The Software as a Service (SaaS) industry is growing at a rapid rate. After all, your software already solves a particular problem—be it organizing employees, setting up an accounting system, or helping someone lose weight. LeadQuizzes is marketing automation software that started off as a marketing agency. billion worldwide.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Belkins

SEPTEMBER 20, 2019

By 2016, around 226 million Americans added their phone number to the Do Not Call Registry in order to stop receiving telemarketing calls. Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. But they do exist.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Make personalized forms for landing pages.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sharpspring

NOVEMBER 24, 2020

Examples of outbound marketing include TV and radio ads, billboards, telemarketing, cold calling and pop-up ads, among others. For example, they might subscribe to your newsletter in exchange for a white paper or a long-form piece of content. Inbound marketing enables you to : 1. Engage with your buyers.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Telemarketing 57

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Biznology

DECEMBER 7, 2015

Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Integrated and enhanced databases.

Trends 80

Trends B2B SIC Telemarketing 80

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

markempa

AUGUST 16, 2016

Is nurturing telemarketing? And so what isn’t nurturing is sending me an autoresponder that’s after I download a white paper it’s offering me a demo. Brian: Yes, we are going to be talking about the last two which are really around nurturing your customers more effectively and then how you can use your empathy to reconnect.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Content4Demand

JANUARY 31, 2023

Alexis: I worked on a great project this last year with TrustRadius , a third-party website that does reviews and so forth for software. And what they found was that software budgets have increased for a majority of companies that they looked at. As we were home, we had to use software to connect, and we’re still doing that.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. That means the following marketing tactics become more critical to your mix:” White paper syndication (e.g. It's the hunter concept turned sideways.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Full Circle Insights

APRIL 15, 2021

Meeting cadence would depend on the length of the agile sprint, but here’s how measurement sprint meetings would typically unfold: Meetings include core people from marketing operations, sales operations, demand gen, sales development/telemarketing, etc. White Papers. Additional Resources. Case Studies. Infographics.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? What tools, software or platforms do you use in your job? If you do telemarketing or cold-calling, that’s outbound marketing. Best Email Marketing Software. Who do you report to?

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? What tools, software or platforms do you use in your job? If you do telemarketing or cold-calling, that’s outbound marketing. Best Email Marketing Software. Who do you report to?

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40