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5 do’s & don’ts of B2B lead qualification

Biznology

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. The first level targeting matrix is industry code (SIC or NAICS) and company size. This matrix is frequently called the “sweet spots” for marketing.

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5 B2B data trends

Biznology

Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Integrated and enhanced databases.

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