Customer Experience Matrix

AUGUST 20, 2012

Most of these features are still relatively rare, although the group average is raised by two relatively common items (templates that automatically copy changes into existing assets and reports on asset usage by campaign). You may have noticed that social media is missing from these lists. As you see, they’re all still relatively rare.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

OCTOBER 1, 2014

For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. Social media posting and listening is under development. Users can send test emails and include seed names. Retargeting can be done through email lists or ad pixels.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 11, 2013

So our first thought was to find a system that offered those plus some cool new things like social media profiling. ZohoCRM is certainly not perfect – there are bunch of little things she would like to do, such as preview a template-based email with the variables populated.

CRM 120

CRM Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 1, 2013

The main items were more efficient scheduling of personal tasks, a simple way to prepare quotes, and branding templates that automatically deploy style changes across all types of content. Campaigns can also now easily include GroSocial Facebook campaigns (GroSocial being a social marketing firm acquired by Infusionsoft in January.)

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. This lets reports show Web visits, conversions and other subsequent activity from search, social, and email campaigns. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

SEPTEMBER 27, 2012

That’s not to say new features won’t be important, particularly extensions into areas like social and mobile. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Customer Experience Matrix

SEPTEMBER 16, 2010

Here’s a typical example: share assets across campaigns: marketing materials such as templates, emails, Web pages and forms, content blocks and links can be shared across campaigns. In theory it should be possible for social media to provide a public forum for such issues.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

MAY 28, 2008

Marketers don’t seem terribly concerned with this, apart from specialized efforts to track comments in the press, blogs, social networks and similar forums. This code was embedded in a process template that included the rest of the process (restructuring the data and exposing it).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 22, 2014

Social marketing is growing up. It starts when a new medium is created – email, Web, now social. These are commercialized into “point solutions” are perform a single task such as social listening, posting, and measurement. Campaigns can include multiple waves of templated content. We’re seen this movie before, folks.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

JANUARY 28, 2016

But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. Of course, many marketing automation systems use templates as part of their campaign set-up. What sets Real Magnet apart is the entire set-up is done through the templates.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

APRIL 20, 2011

Summary : Argyle Social offers social media marketing with above-average features for tracking results. I’ve had a couple of conversations in recent months with Argyle Social , one of the zillions* of companies offering social media marketing tools. Argyle’s particular focus is making social media measurable.

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

JANUARY 24, 2015

It recently added lead scoring and the ability to look up individuals on social networks. It creates email templates with personalization and embedded links but no dynamic content. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media. Most clients have fewer than ten employees.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

OCTOBER 2, 2011

In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. Again, granted.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

DECEMBER 26, 2014

Content can be linked to a social media publishing process that can release it immediately, schedule it for the future, or add it to a “buffer” of materials that are released at predefined intervals. There is also an option to request an email address but then grant access even if it''s not provided.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. There is some social behavior tracking and detailed reporting on movement through buyer stages, as defined by score ranges. Integration with other CRM systems is due soon.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 12, 2007

Even in the digital world, BridgeTrack does little to address organic search optimization, Web analytics, mobile phones, or the exploding realm of social networks. The problem is compounded because rules can exist at many different levels, including within content, in content templates, and in campaign flows.

Advertising Channels 120

Advertising Channels Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 17, 2009

social networks: these can be another source of contact names, and sometimes of introductions via mutual friends. new channels (search, Web ads, mobile, social): these new channels are often more efficient than traditional channels, and many have other benefits such as being easier to measure.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120