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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Working on a project management platform such as Asana or Monday.com can keep SME input organized and on a trajectory that fits your marketing strategy. Using an internal communications platform (like Slack or Microsoft Teams) will also break down communication silos, allowing teams to collaborate with greater efficiency and transparency.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Working on a project management platform such as Asana or Monday.com can keep SME input organized and on a trajectory that fits your marketing strategy. Using an internal communications platform (like Slack or Microsoft Teams) will also break down communication silos, allowing teams to collaborate with greater efficiency and transparency.

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The Blueprint for a Successful Content Operations Team: Strategies and Insights

ClearVoice

In addition to supporting collaboration , these tools also promote transparency and accountability. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing. By getting expert eyes on your content, you reduce the chances of errors degrading its quality.

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The Blueprint for a Successful Content Operations Team: Strategies and Insights

ClearVoice

In addition to supporting collaboration , these tools also promote transparency and accountability. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing. By getting expert eyes on your content, you reduce the chances of errors degrading its quality.

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Make B2B Marketing More Human

Canadian Marketing Association

Transparency is what we currently think B2B customers want, but it’s more complicated than that. Unless your product/service is truly right for everyone, provide this transparency. Sometimes that communication method is best handled by humans , but the message must always be for humans. Always Use a Human Creative Approach.

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The Freelance Writer’s Guide to Pitching

ClearVoice

Perhaps the publication has an idea that requires a subject matter expert, celebrity or CEO; or maybe they’ve already made contact with that SME or VIP, and you need to demonstrate that you’re experienced and professional enough to interview such a high-profile person. Influencer pitching.

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