Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Marketing Insider Group

JANUARY 21, 2020

To ensure your content marketing strategy is executable in the new year, you should follow these steps to determine what size of budget you’ll need. PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. Step One: Identify Your Goals.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

Exo B2B

MAY 1, 2020

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. This growth strategy includes adding a new product to its current service offering and, better penetration of the natural market. Here’s the short story: We are developing a new account.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Heinz Marketing

APRIL 4, 2022

Matt : I was on a webinar yesterday and one of the guests talked about the fact that events just disappeared from our playbook two years ago during the pandemic. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

thePoint

MAY 19, 2020

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). Here are some best practices for today’s virtual events to keep in mind: Develop guidelines for the SMEs (Subject Matter Experts). Template for slides.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

Paper 100

Paper Enterprise Management Marketing Management SME 100