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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Submit proposals for speaking: If you want to get the attention of your audience at a trade show (when they return), you’ll have more luck hosting a presentation than standing in a booth. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book.

Insiders

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Streamline Content Creation with an Editorial Calendar That Works Hard

BOP Design

Conference or trade show themes. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Additionally, it streamlines interviews by giving a copywriter time to prepare with questions and gives the SME direction for their topic.

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A Beginner’s Guide to Driving More B2B Meetings

Jifflenow

Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. Developing a list of executives or Subject Matter Experts (SMEs) who are attending the meeting, whether pre-scheduled or ad hoc, will aid in flawless execution and avoid last-minute challenges.

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

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Don’t Kill your B2B Marketing

Exo B2B

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. Will the money you usually invest in networking and trade shows be reassigned to telecommunications tools? Here’s the short story: We are developing a new account. First thing: your budget.

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How to get great B2B Meetings at Events

Jifflenow

Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. Developing a list of executives or Subject Matter Experts (SMEs) who are attending the meeting, whether pre-scheduled or ad hoc, will aid in flawless execution and avoid last-minute challenges.