The Effective Marketer

APRIL 4, 2013

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

NOVEMBER 28, 2011

Gobbledygook is spread everywhere, from press releases to website content, to the latest whitepaper or eBook. Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, What should they walk away with? How are you different? Can’t you read”?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you haven’t done already, check out the review of the first 5 presentations.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 13, 2012

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? Brad is an experienced content strategist, SEO copywriter and blogger. Note: this is another great guest post by Brad Shorr. See his bio at the end.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

DECEMBER 14, 2011

Your Website & Landing Pages. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Search Engine Optimization. Paid Search. Business Blogging. Identify what’s working.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100