ANNUITAS

JULY 9, 2013

Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report'

B2B 100

B2B Demand Generation Marketing & Strategy Content 100

ANNUITAS

JULY 29, 2014

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Good, relevant content is more important than ever, because of a Panda.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

SEPTEMBER 1, 2015

Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. As a result, I had narrowed my search to three cars specifically and it was a pretty quick and efficient way to research. A few days later, I went to Edmunds.com to further my research, as I wanted an independent review.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

JULY 15, 2014

When sales and marketing aren’t speaking the same language, it presents itself in everything from product brochures, your website, to face-to-face visits. Sales reps don’t have the time to search for usable marketing content and frankly speaking, they shouldn’t be spending their time searching for it, much less creating it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Marketing Budget Marketing & Strategy 100

ANNUITAS

NOVEMBER 11, 2020

Most notably, you don’t see the level of traffic and conversions that you expect from your strongest engagement channel: your website. Technical SEO has a huge impact on your online visibility, and not just search rankings. But when Google checks if your website is fast enough, it uses a mid-tier Android device on a mobile network.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

JUNE 2, 2016

Searching for Patterns in Strings-. A database contains a lead’s e-mail address, but the analyst needs the lead’s website. The efficiency of the program is purely dependent on the programmer’s skill and his or her familiarity with the data set at hand. Don’t let an imperfect first attempt be discouraging while still learning R.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

ANNUITAS

MAY 27, 2014

Identify their common ground, and then search for more companies that share similar characteristics to build your target account list. Look at the technologies that will shine a light on target account activity on your website, or that will identify a visitor from a target account when they fill out a form using their personal email address.

Demand Generation 100

Demand Generation Lead Scoring Lead Ranking Enterprise Management 100

ANNUITAS

NOVEMBER 10, 2010

Made up of such factors as website visits, Google searches, Twitter activity, event attendance, or blog activity, it is highly transient and time sensitive. Made up of such factors as title, industry, geography, and revenue, it does not change rapidly over time.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

MARCH 22, 2011

You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

MAY 24, 2011

Because it is so much easier for buyers to get information, through websites, through search, through social media, they get a lot of their buying process done independent of your sales reps. Let’s step back a bit to look at the big picture. B2B buying today is much different than it was 15 years ago.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

DECEMBER 16, 2016

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly. Launching a new website is a strenuous endeavor, often including many parties.

Marketing Websites 100

Marketing Websites Urgency Marketing Demand Generation Traffic 100