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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

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Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video

Biznology

For a screencast that lets the viewer know you value their attention, you need to pay attention to the screen resolution, microphone, visible menus and tabs — and several other demo production issues you don’t normally think about. Here’s a comprehensive guide on How to create screencasts by WordPress guru Shawn Hesketh.

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Do You Have The Videos You Need to Support an Online Conference?

Biznology

Edit software demos and screencasts so they tell an interesting use-case story. Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step. This doesn’t take much editing skill, but it does require editorial.

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41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

Do a screencast with Screenr of your product and share it on your blog. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos. Share an excerpt from an ebook or white paper with a call to action to download it for the rest of the information.

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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

I doubt it!). Disclaimer: The postings on this site are my own and dont necessarily represent my employers positions, strategies, or opinions - Luis Suarez. Previous Entry. Popular Entries by Luis Suarez [e2.0] Enterprise Live Debate: Andrew McAfee. Enterprise Live Debate: Andrew McAfee.

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7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Engage your audience with white papers, podcasts, videos, graphics, even question and answer sessions. They establish and expand on their reputation by creating readable and relevant white papers on learning management systems. There’s also the matter of content type. Help your audience visualize data with infographics.

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How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Screencast a demo of your product. Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Life was good.