sales Salesforce.com Related Topics 
LeadSloth
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?
LeadSloth
MARCH 8, 2010
Today I’m at the Sales 2.0 I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0
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LeadSloth
NOVEMBER 16, 2009
For CRM, I focused on Salesforce.com. So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Strong Features of CRM. Opportunity creation.
LeadSloth
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.
LeadSloth
OCTOBER 20, 2010
In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Sales Enablement.
LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. From Web Analytics to Demand Generation.
LeadSloth
NOVEMBER 16, 2010
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Email Sent on Behalf of Sales Reps.
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