Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Brandpoint

OCTOBER 28, 2019

Visuals are a non-negotiable: At this point in the game, if your marketing team hasn’t invested in video production and graphic design, you’re a step behind. You can do this by creating an FAQ or glossary, or by explicitly calling out definitions within your articles. Go above and beyond with your content. What to do now?

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Bannerflow

JULY 12, 2019

Programmatic advertising: the glossary. This used to be quite a manual process, that involved requests for proposals (RFPs), human negotiations, and manual insertion orders. Essentially, they advertise the product (the ad space) for sale. Programmatic advertising: the glossary. How do you buy programmatically?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Act-On

FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. What is Reach?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Hubspot

JANUARY 16, 2013

If your organization uses Salesforce or another CRM system , you probably know that it's a powerful piece of software that is capable of transforming every aspect of how your sales team works. Perhaps you feel like you're neck deep in CRM terminology every time you have a conversation with your sales manager. err, complexity.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

Single Grain

FEBRUARY 18, 2022

If you're feeling confused by all these new words, this glossary will help you catch up. If you scroll through the sales history, the first sale is called “mint.” ” If the asset is for sale with no ownership history, you would be buying a mint. The creator profits from the sale rush.

Peer-to-peer 89

Peer-to-peer Digital Asset Management Cross-Selling Lock-In 89

Online Marketing Institute

JULY 31, 2009

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40