Chris Koch

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I don’t want to lose you!

Chris Koch

Just go there and click on the RSS button or fill in your email and you’ll be good to go. So what sucks about this is that my most loyal RSS subscribers, the ones who subscribed back in my wordpress.com days, will see the lights go out on my content. You will continue to be stuck with me until you choose to leave.

RSS 100
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How to get others to blog

Chris Koch

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Tags: Blogging Social Media Thought Leadership B2B marketing Blog Business Cloud computing IBM ITSMA ITSMA Research marketing RSS Small and medium enterprises Subject matter expert. Here are some ways to do it: Send them what interests you.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. If people care enough to want to know when your next post comes out, they are engaged. If they also comment on your blog, they are friends. Those who both subscribe and comment regularly are your VIPs.

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I’ve moved to a new domain

Chris Koch

The old domain is [link] The new one is [link] If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor. No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. But let’s put this all in context. Relationships, right?

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Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom.