Remove ROMI Remove Segmentation Remove Trends Remove User-Generated Content
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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year. Social Marketing: .

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LinkedIn Unveils New Insights Hub to Improve Audience Insights

Valasys

LinkedIn admits that with the availability of humongous volumes of data generated from the digital footprints of prospects across omnichannel, it is difficult for marketers & brands to get a hold of everything & thereafter scrutinize the most critical data points to make the most valuable decisions pertaining to their marketing needs.

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How to Define & Measure Social Media KPIs Part V

Valasys

to figure out what’s trending & what’s not. 87% of the marketers use videos as a marketing tool (Source: Wzyowl, 2019) & 85% of all internet users in the United States watch online video content (Source: Statista, 2018). Segmenting views from diverse channels also give insights into the quality of engagement on the videos.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. An effective content strategy revolves around pieces of content that are highly beneficial as well as relevant to the taste of the end-users.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.