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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

The result has been a 12% lift in ROAS, but this is only part of the success story. If you’d like to learn more about how Hot Topic achieved these results with QuanticMind, you can grab the case study and start leveraging the power of machine learning for yourself. The time savings have been huge for us” Brian says. Get in touch.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Studies suggest that 65% of your potential customers might start their customer journey on a smartphone, but 61% will continue on a desktop. Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. The continued development of audience targeting.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. With Google Ads, you can select the right bidding strategy based on specific business goals, such as: Target ROAS Target CPA Maximize Conversions Enhanced Cost Per Click (eCPC).

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Google ran an independent study with 140+ advertisers across multiple verticals. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

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The B2B Paid Advertising Playbook: Strategies for Getting the Most for Your Ad Dollars

New North

Leveraging Search Engine Marketing (SEM) SEM is your ticket to prime real estate on search engine results pages. Don’t forget about Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV) for a fuller picture. Effective B2B Paid Advertising Strategies Ready to take your B2B paid advertising to the next level?