B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% Think of an individual’s business card, as that’s how we gathered these surprising statistics. Upon further analysis we were able to gather a few more data decay statistics. Here are the results: 3.8% They are: 29.6%
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