Response Rate Related Topics 
Anything Goes Marketing
NOVEMBER 11, 2007
After achieving a decent response after the first email, a follow up email a week later to those who had yet to fill out the survey. Typically, you see the response rate tail off for subsequent email invites, however, in this case, the number of survey submissions tripled from the original email. It's all about personalization!
Anything Goes Marketing
JANUARY 26, 2010
Response rates for this campaign were greater that 20% which is very good for B2B campaigns. You would be surprised how experimenting with slightly different “From” addresses can improve response rates. An IDG Research has demonstrated that the name of sender affects open rates twice as much as the subject line.
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Anything Goes Marketing
OCTOBER 30, 2007
According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008.
Anything Goes Marketing
MAY 14, 2007
They take up room and bring your response rates down. Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore.
Anything Goes Marketing
JUNE 29, 2009
A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. In countless examples it has led to increased response rates and reduced the time needed to execute campaigns by eliminating redundant steps when targeting multiple segments.
Anything Goes Marketing
MAY 8, 2006
If you're looking at increasing your response rate and driving people to your website, will a TV or newspaper (while we're at it) do it for you? PS - I may or may not have been talking about President George W.
Anything Goes Marketing
FEBRUARY 25, 2007
In some cases, the response rate may be better with one test group but the quality of responses may be better in another test group in terms of bringing in more qualified leads that are in your sweet spot. What business titles are responding? Are the people who are responding more qualified?
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