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Location Marketing for the SMB

Biznology

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. What triggered their first purchase? Get more sales and marketing best practices for small businesses.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%).

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49 Noteworthy Social Networking Stats and Facts

Webbiquity

That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Yet just 18% of B2B SMB marketers are using LinkedIn ads (while 75% run ads on Facebook). 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Just 18% of B2B SMB marketers are using LinkedIn ads.

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Bombora and LiveRamp Create Digital Advertising Solution: Marketers Rejoice!

Martech Advisor

Bombora and LiveRamp leveraged account-based marketing strategies to develop tools that define and target SMBs with an intent to purchase products and services. Here are some of the benefits: B2b marketers can discover and communicate with SMBs they weren’t even targeting before. Learn More: ABM Still a Trend for 2019.

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How SMBs Use Twitter: 15 Stats You Should Know

Hubspot

In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. To view the full report, check it out on Twitter''s website.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. He’s like so many of our SMB clients. Twitter followers. Social profiles. Local business listings. Is there anything standing in our way? So why not speak up about it?