Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Martech

NOVEMBER 1, 2023

But in 4Q, shoppers also show an interest in buying from SMBs. SMB decision makers in retail and other industries and 500 U.S. For many SMBs, the holiday is make-or-break. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. This survey of 500 U.S. Get MarTech!

Small Business Marketing 125

Small Business Marketing Buy SMB eCommerce 125

Tony Zambito

MARCH 30, 2012

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Tony Zambito

MARCH 26, 2012

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

SmartBug Media

APRIL 17, 2020

Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. For the best results, you should already have a clear strategy for using content pieces to drive form fills or purchases. Higher pricing tiers come with up to 50 assets; at the Select pricing tier, you can choose to pay for fewer.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Marketing Insider Group

DECEMBER 8, 2020

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Dollar Shave Club. Dollar Shave Club.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Tony Zambito

APRIL 6, 2012

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales. Not so fast.

SMB 100

SMB Buyer Personas Lead Ranking B2B Sales 100

Hubspot

JANUARY 5, 2023

Now, I'd argue people are probably even further down the funnel and know exactly what they want to purchase before a rep comes into the picture.". He told me, "I don't think selling will ever go away in the sense that there are no more individuals responsible for helping guide people throughout the customer purchasing process.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Biznology

DECEMBER 2, 2010

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. And what are one of the most difficult methods of lead generation?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 19, 2014

More commonly, a customer may come to your site, buy nothing, and then return through another channel to purchase another day. A sales “assist” means that the channel appeared somewhere in a customer’s conversion path, but was not the visit in which the customer actually purchased. This is especially true for more expensive products.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

ANNUITAS

JANUARY 30, 2024

While some players who focus more on the SMB and midmarket, such as Zoho, might have solid commerce tools growing, none of the other legacy enterprise CRM providers have really built out any modern commerce and full-journey support offerings to the extent of Salesforce.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Salesforce Marketing Cloud

DECEMBER 15, 2021

Two-thirds of SMB leaders say community support has been important to their company’s survival. Laurie Mccabe, co-founder and partner, SMB Group. Our list of the top five SMB employee expectations certainly bears this out. So it comes as no surprise that tech will continue as a driving force for SMB growth in 2022.

SMB 98

SMB Work Management Business Paid Search Agency 98

SugarCRM

FEBRUARY 22, 2016

As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. Ideally, it should even extend beyond that purchase as customers re-cycle through the journey through re-sell, cross-sell and up-sell initiatives. What is the Buyer’s Journey?

SMB 50

SMB Work Management Marketing Management Top of Funnel 50

Customer Experience Matrix

APRIL 9, 2014

If GTCR allows Vocus to spend more freely on marketing and to continue improving its product, there is a good chance that Vocus can elbow its way to a top position in the hyper-crowded SMB marketing automation universe. marketing automation industry marketing software marketing suites vocus'

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

ClickDimensions

NOVEMBER 28, 2023

As an SMB, you need technology that can adapt and grow alongside you, ensuring that your investments continue to provide value as you expand. Balancing the Budget: This year, 60% of SMBs marketing budgets remained static or were cut, highlighting the importance of prioritizing solutions that offer a clear return on investment.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Martech

MAY 25, 2022

Automate targeted messages when customers make a purchase, i.e. sending a discount code to encourage repeat buying. As a result, SMBs need marketing to be more efficient and effective to keep customers coming in the physical and virtual door. Read next: How an SMB embraced digital transformation during a pandemic.

SMB 109

SMB Digital Transformation Landing Pages Email Marketing 109

ClickDimensions

NOVEMBER 28, 2023

As an SMB, you need technology that can adapt and grow alongside you, ensuring that your investments continue to provide value as you expand. Balancing the Budget: This year, 60% of SMBs marketing budgets remained static or were cut, highlighting the importance of prioritizing solutions that offer a clear return on investment.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Seismic

AUGUST 17, 2020

Whether it’s online shopping, where your purchase arrives at your door in just two days, or meal delivery services where all of your pre-prepared ingredients are packaged up as if you had a personal shopper and sous chef, we are drawn to tools and services that make our lives easier. We all like convenience.

Efficiency 105

Efficiency SMB Verticals API 105

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. What triggered their first purchase? Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Sales Qualified Leads 98

Marketing Insider Group

SEPTEMBER 28, 2021

Looking at the Prophet report data, the top challenges identified were: Purchasing or integrating the right technology. Whether you are a big enterprise or an SMB, scaling is tricky. Purchasing and integrating technology. Hiring the right marketing talent. Scaling marketing best practices. Continuing to innovate.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Here are three ways that generative AI could empower SMB sales teams. When combined with predictive modeling that can forecast customer behavior — such as which products customers are likely to purchase — generative AI can transform prospecting efforts from tedious and time-consuming to optimized and autonomous.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

ViewPoint

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

The ROI Guy

NOVEMBER 14, 2011

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. For SMB IT leaders, and the senior business managers and owners they report to, it is often easier to maintain the status-quo, than to take a chance and risk change.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

ClickDimensions

FEBRUARY 28, 2023

When customers spend a significant amount of money (on items or any other type of product) they want to get their monies worth, and businesses can help do this by providing valuable insights which help customers maintain the health of their purchase. In our example above, a business could then send automatic monthly follow-ups right into the customer’s (..)

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Marketing Insider Group

FEBRUARY 15, 2021

People make purchasing decisions based on logic and emotion. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. It must not plagiarize any other source without citation. If you can tap into that sentiment, your content will have a much greater impact on your buyers. Then we put on our creative hats.

Lead Scoring 348

Lead Scoring Lead Ranking Content SMB 348

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Envy

FEBRUARY 13, 2021

These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. The Chief Marketing Officer heads a company's marketing efforts and makes purchase decisions about marketing tech, sometimes together with the CISO and CTO.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Bluetext

JANUARY 29, 2024

SMB Organizations are Investing More in Cybersecurity Managed services are becoming an increasingly important purchase for small and medium-sized businesses. Security attacks on SMBs are felt deeply throughout the organization, compared to large enterprises that may find more protection in silos and sheer size.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Sharpspring

DECEMBER 8, 2020

Online retailers can benefit significantly just by reminding their customers about abandoned carts, product suggestions and recent purchases. Interested in finding out how SharpSpring’s comprehensive marketing automation platform can help your agency or SMB improve your customer retention emails while saving time and money?

SMB 97

SMB Open Rate Click Rate Marketing Automation Services 97

Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp leveraged account-based marketing strategies to develop tools that define and target SMBs with an intent to purchase products and services. Here are some of the benefits: B2b marketers can discover and communicate with SMBs they weren’t even targeting before. Learn More: ABM Still a Trend for 2019.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

ClearVoice

AUGUST 24, 2022

A more recognizable brand can increase the likelihood a consumer will think about you when making a purchasing decision. For example, if you are a B2B marketer and are developing SMB content, keep in mind that searchable and findable content is likely going to yield more attention than anything else you can do.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

Convince & Convert

MAY 6, 2016

This purchasing model provides SMBs with the means to reach their customers and potential customers with a targeted message throughout the buying cycle , regardless of which publisher websites they are visiting. Today’s data-driven strategies allow SMB marketers the ability to target customers with more relevant ads.

Small Business Marketing 96

Small Business Marketing Ads SMB Marketing & Strategy 96