Directive Agency

FEBRUARY 25, 2019

For informational intent searches, look for pages that address the typical “what is” and “how to” questions. . You’ll often see Wikipedia, definitions or news/blog publications in the top results for these. In the example above, we have Wikipedia ranked #1, a news site as #2, and a definition as #3.

PPC 67

PPC Intent Campaigns CPC 67

Method and Metric

APRIL 22, 2020

Transactional – This refers to instances where the user has purchase intent behind the search query. As you conduct your keyword research, you’ll want to be mindful of the intent of each term. Some keywords may fit better on certain pages of your website than others.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Albacross

OCTOBER 2, 2018

DNS refers to Domain Name System, and Wikipedia defines this as “a hierarchical decentralized naming system for computers, services, or other resources connected to the Internet or a private network.”. Let’s jump right in! What is DNS? Remember, with Albacross, you’re reaching out to people who have previously visited your website.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Porch Group Media

JUNE 25, 2019

Wikipedia). Most do not offer third party data sources inherently built into the system to fill in the missing blanks, add additional demographic and behavioral insights and even insights into active purchase intent. Data is pulled from multiple sources, cleaned and combined to create a single customer profile.

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Albacross

OCTOBER 2, 2018

DNS refers to Domain Name System, and Wikipedia defines this as “a hierarchical decentralized naming system for computers, services, or other resources connected to the Internet or a private network.”. Let’s jump right in! What is DNS? Remember, with Albacross, you’re reaching out to people whom have previously visited your website.

Lead Ranking 58

Lead Ranking Lead Scoring Sales Qualified Leads Domain 58

Biznology

JUNE 25, 2012

Photo credit: Wikipedia. Purchasing Intention : The First Sales Criteria Going in the Right Direction. Laptops Purchase vs. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. That’s another question….

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80