B2B Marketing Traction

FEBRUARY 3, 2012

Stop running those ads/attending trade shows just because you always have. Start tracking engagement of prospects and customers. Start tracking conversions of prospects-to-customers. Stop using proprietary platforms and technology for your website. What Marketing Things to Start Doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Educate Prospects about Your Solution. In the early stages of a solution’s lifecycle, you need to educate prospects about what your solution is and why they need it.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 13, 2015

Our prospects’ email inboxes are overflowing with spam. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room. And/or, can you be a speaker at existing conferences where your prospects go? But think about it. Unless they’re good!

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 27, 2015

Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture. You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. If it’s still working, keep executing.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Use Twitter to link to your press releases, new product information, or events.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. It’s also a great way to help prospective employees understand the type of people they’ll be working with. Show the first delivery of your product or service to a customer. A video of your exhibit at a trade show.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 16, 2012

Imprinted on giveaways for trade shows? Will you have the logo embroidered on shirts? Make sure your logo will transfer to these formats. Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it? Your audience. Does your new logo appeal to your customers?

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. We need valuable content to attract and engage prospects so that we can convert them to customers online. Traditional marketing had the seller in charge. What did you say? We the sellers are no longer in charge? This is a marketing paradigm shift.

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

OCTOBER 25, 2012

Are you one of those people who “hit it out of the park” if you can get that fae-to-face meeting with a prospect or prospects? This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

DECEMBER 14, 2012

In my 29 years in sales and marketing, I have worked a lot of trade shows. When it came to sales, I also watched how the guys who were our prospects would steer clear of our male sales reps, whom they perceived as aggressive and in high sales mode. But think about what attracts your prospects to your exhibit.

Trade Show 100

Trade Show Cold Calling Marketing Prospects Software 100