article thumbnail

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Richard Smith: Get with Web 2.0 The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0

Web 2.0 100
article thumbnail

Marketers as Social Evangelists

Biznology

Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While Web 2.0 It is my premise that the full value of Web 2.0 Such is the nature of disruptive innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Next, MarketingVOX reported that Web 2.0

Web 2.0 20
article thumbnail

Social software adoption: Riding the hype curve

Biznology

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). ″ years.

article thumbnail

Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Read the full article: Enterprise 2.0: A practical guide to improving productivity and collaboration in your organization. user generated content.

Wiki 100
article thumbnail

The Bamboo Project Blog

Buzz Marketing for Technology

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Over on the Work Literacy: Web 2.0

Web 2.0 100
article thumbnail

What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ A few of them, like the introduction of currency, steam power and the production line, had a huge impact in the overall efficiency of moving products around.