vendor Product Related Topics 
LeadSloth
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. Pardot’s Secret.
LeadSloth
APRIL 29, 2009
Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants.
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LeadSloth
MAY 25, 2010
Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice.
LeadSloth
AUGUST 10, 2010
This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Will Other Vendors Follow? expensive sales teams).
LeadSloth
DECEMBER 14, 2010
The only downside is that I won’t have exposure to other Marketing Automation systems anymore (and all the great people that work at those vendors). However, working for a vendor in the space inevitably brings a bias. Therefore, I won’t blog about vendors and products.
LeadSloth
SEPTEMBER 8, 2010
Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. If you’re currently looking for a new CRM system, you may want to check which CRM systems are supported by Marketing Automation vendors.
LeadSloth
FEBRUARY 15, 2010
I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. The Marketing Automation vendors with a bigger installed base have their own user conferences. I can highly recommend these events.
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