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European CDP Market Is Still Behind the U.S.

Customer Experience Matrix

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. CRM also means something different. Later, in the U.S.,

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. Our products and services help brands and agencies stay in tune with what consumers are saying online in real-time.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? However, anyone searching for these products online would be rerouted to the MailChimp website. In fact, spending for online videos has gone up 114% since 2014.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. And she’s amazing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. And she’s amazing.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I’ve been doing some of those around the country, getting some CMOs together to talk about Sales Pipeline, talk about how to create more predictable Sales Pipeline production. The given that you’re going to be able to do the seamless execution and have the amazing production and get Magic Johnson on the stage.