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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Artificial Intelligence software can also level the playing field for small businesses by increasing productivity and enhancing the ability to smaller businesses to compete with the big leaders in their industries. Many of these software products are so costly that only 35% of businesses have invested $1 million or less. Think Again.

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5 Reasons Australian Marketers Should Check Out CeBIT in Sydney

Adobe Experience Cloud Blog

This workshop will walk through the steps you can take to expand your marketing and sales funnel by establishing a cohesive digital and traditional presence – one that maximises every channel and triggers personalised communications based on key buyer behaviors. Marketo, B&T and Datarati Workshop: Cloud Expo Theatre, Hall 4: 3-4pm.

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Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. Schedule a free content strategy workshop with us now. Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Want to spearhead content innovation at your company?

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European CDP Market Is Still Behind the U.S.

Customer Experience Matrix

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. The resulting backlash greatly damaged the image of DMP products and has left marketers looking for a new solution that is truly capable of meeting their needs. CRM also means something different.

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11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Adobe Experience Cloud Blog

Marco Casalaina , VP of Product Management, KXEN. Take notes regarding the session logins and passwords for the workshops you attend (they are active for a week and give you a good opportunity to revisit what you learned). Also, introduce yourself and start conversations.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. Our products and services help brands and agencies stay in tune with what consumers are saying online in real-time.

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Want to Prove Content’s Success? Stop Measuring It

Content Marketing Institute

Through CMI’s blog, books, workshops, and master classes, we talk about measuring content marketing by looking at “what do audiences do that others do not.” Audience members receiving value from your content today may not be in the market for your product or service now, but you will be top of mind when they are.