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European CDP Market Is Still Behind the U.S.

Customer Experience Matrix

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. CRM also means something different. Later, in the U.S.,

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

Buyers want the highest quality solutions with the fewest possible vendor relationships. I find it hard to imagine a world where fewer vendors will be able to service large parts of what the marketing technology stack requires. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com.

CMO 103
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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? This is partcularly true for B2B vendors as the benefits from incorporating a solution can frequently be measured and effectively communicated to other similar target audiences.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Alex Hisaka. alexhisaka.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Alex Hisaka. alexhisaka.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I will tell you, I don’t know if I’ll make you jealous of this, Dream Force here a couple of weeks ago, they’re one of the vendors that had a party and the headliners at the party were Dougy Fresh and Slick Rick. Matt: Yeah, it’s a balancing act for sure. And it was pretty good.