sales Product Related Topics 
Everything Technology Marketing
JANUARY 3, 2010
Part two focuses on the chasm between sales and marketing that is common in many organizations. How long has it been since your marketing and sales teams got together for a really productive meeting?
Everything Technology Marketing
JANUARY 31, 2012
3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better. This flood of leads overwhelmed sales and distracted from the selling part of the job. The benefits of segmentation are substantial.
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Everything Technology Marketing
JULY 10, 2010
Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.
Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.
Everything Technology Marketing
JANUARY 1, 2011
Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.
Everything Technology Marketing
OCTOBER 18, 2010
Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
Everything Technology Marketing
DECEMBER 7, 2009
Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.
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