SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Individual user data is no longer available.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” Josefy, Vice President, Client Services, NextAfter.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

APRIL 23, 2024

Now, their teams can target specific audiences with custom product or service messages. The first step to getting there is building connected customer journeys that guide every customer through relevant interactions across their favorite channels.

Top of Funnel 65

Top of Funnel Analytics De-duplication Work Management 65

Litmus

FEBRUARY 7, 2023

We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. While relevance will be a moving target that is always worth our energy to try and hit, the practice of personalization overall reflects the evergreen human need to feel seen and known. There’s still a supply and demand issue.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Litmus

JULY 6, 2021

In this rapidly changing climate, we can no longer continue to use the same, old tactics and expect to drive growth, serve our audiences, curate highly relevant customer journeys, and deliver the exceptional experiences that customers demand in a digital-first world. The post Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

Marketing AI 91

Marketing AI Privacy Protection Privacy SMS 91

Martech

JUNE 3, 2022

Marketers are trying to stand out in a crowded inbox by getting to know their customers and personalizing more messages to achieve greater relevance. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Convert

MARCH 21, 2023

It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. This is where it plays out: You can find more relevant answers by segmenting your audience. For instance, you would want to exclude users who are part of your organization.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52