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Good morning: Marketers are used to adjusting

Martech

Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. Chris Wood, Editor.

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IAB Tech Lab launches first clean room standards

Martech

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. Why we care. DCR Guidance and Recommended Practices.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution. In addition, nine other states have proposed laws that are still pending, but marketers should anticipate eventual enactment. ”) GDPR’s stateside influence In the U.S.,

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Building Trust Requires Innovation

Customer Experience Matrix

The chapter headings suggest she ends up proposing blockchain as the ultimate solution. In fact, if you look closely at studies of consumer attitudes, what you ultimately see is that consumers don’t really put a very high value on their personal data or privacy in general.

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Why we care about compliance in marketing

Martech

Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S. “Although many of the proposed bills will fail to become law, comparing the key provisions helps to understand how privacy is developing in the United States.”

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Data Privacy (Archive)

The Customer

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. 12 min Candidates want data privacy rules, except for their own campaigns March 10, 2020.

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MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.