Customer Experience Matrix

MARCH 22, 2010

The logic would be something like this: the prices of commercial systems haven't change, while the cost of building in-house systems has fallen because the requirements are well understood and developers can take advantage of third-party components and agile development methods.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

NOVEMBER 2, 2006

After all, a campaign management system sees text messages as another output format (SMS), the same as it sees email and direct mail. Since those other two are clearly channels, SMS must be one as well. The natural tendency is to see smart phones as a channel.

Advertising Channels 120

Advertising Channels SMS Multi-Channel Rules 120

Customer Experience Matrix

NOVEMBER 29, 2007

The price for a full implementation would be higher since it would involve additional consulting to set up data extracts, standardization, enhancement and other processes, but cost should still be very reasonable. Everything is priced on a per use basis. This opens up all sorts of interesting possibilities.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

JUNE 9, 2009

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month. They also explain why some vendors have been willing to sell to new clients at very low prices.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

DECEMBER 22, 2006

They enable other types of data capture such as reading a bar code by capturing it in the phone’s camera, displaying information on the camera’s screen for someone else to capture, or exchanging codes via SMS messages. Location awareness would also simplify finding radio stations, gas stations and public restrooms.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

JULY 14, 2017

The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Content builders let users create templates for email, display ads, push messages, and SMS messages. It has integrations with SendGrid , Sparkpost , and Cheetahmai l for email and Twilio and Gupshup for SMS.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

FEBRUARY 16, 2017

These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Zaius connects to external services such as Salesforce ExactTarget or SendGrid to deliver email and SMS messages. Segment exports and API access are what qualify Zaius as a CPD.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

JANUARY 24, 2015

Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny. Pricing is modest: a blog post costs $50 with five day turnaround.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. A more robust 12,500 active contacts costs $615 per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. They will be soon applied to select offers for Web personalization.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

DECEMBER 6, 2013

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. Pricing is usually based on the number of customers and begins around $2,500 per month. It has a few U.S.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

JULY 29, 2009

multi-channel: Helmsman delivers messages via email, automated voice mail recordings, fax, text message (SMS), and printed postcards. But the company warns that multiple contacts without an existing relationship can be annoying – particularly with intrusive media such as phone or SMS. These are all managed by the vendor itself.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120

Customer Experience Matrix

NOVEMBER 28, 2012

x+1] Hub has existing integrations into call center, search, mobile, SMS, social, and email products. Pricing is based on system functions and volumes. It can also capture Web traffic via the Javascript tags and server-to-server connections. The entire [x+1] suite is sold as a subscription.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 25, 2010

Conversen supports email, mobile (SMS), RSS feeds such as blog posts, print, call center and Web. Pricing includes a $15,000 setup fee plus $1 to $20 per thousand messages based on volume and type. The system provides specialized services for each channel, such as rendering to preview emails and postal sorting for direct mail.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120