B2B Memes

MAY 2, 2012

I’ve come to this conclusion over the past two years as a result of two studies I’ve conducted of 100 sites and more than 1,000 e-news articles. Early results from my third 50-site study of e-news delivery confirm that high quality remains in short supply. If you’re responsible for e-news, how does your site rate in these areas?

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

APRIL 12, 2011

I’d recommend that you read more for yourself, both on the On24 site and elsewhere. It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

NOVEMBER 8, 2010

I remember speaking with one company manager who said we were charging too much for the right to reuse our articles on his Web site ($500 for unlimited use, as I recall). What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MAY 6, 2011

It’s a perception that most editors learn to accept as the price of doing their jobs well. As BoingBoing reports , by having user reviews on its site proofread, Zappos has demonstrably increased its revenues. But they were scrupulously insistent on getting their facts right, being open to all points of view, and serving the readers.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

JANUARY 31, 2012

So, you might ask, if I’m not in it for the money, why, instead of giving it away, am I selling it (for the bargain price, I might add, of $2.99)? After submitting the book, I had to make changes or corrections via three different web sites. For me the process was great fun, and well worth the time and effort.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100