Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 14, 2010

But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. And at the end of the process, you may find you don’t have a strong business case. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

MAY 5, 2010

I need to practice what I preach. I am hoping to share “Why&# that is crazy and “What&# we should be doing instead. In essence, this is therapy for me but hopefully creates some value for you. Finally, this is a journey. I am an online and social media marketing strategist for a large B2B company in a highly competitive industry.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I need to practice what I preach. I am hoping to share “Why&# that is crazy and “What&# we should be doing instead. In essence, this is therapy for me but hopefully creates some value for you. Finally, this is a journey. I am an online and social media marketing strategist for a large B2B company in a highly competitive industry.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Those are being worked through, but I wanted to have the panel focus on these issues to speed it up.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. To be included as the base information for your practical guide to generating real results is an honor.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

MLT Creative

SEPTEMBER 30, 2010

October 14, Driving Sales with Integrated Marketing Atlanta, GA: Manheim embarked on a new strategy in 2009 to move away from traditional telemarketing and to make interactive marketing and its web site the hub of all marketing activity. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. Inside Sales And Telemarketing Help Boost B2B Brands: Really? This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

MAY 17, 2010

I have seen this in practice and it literally changed a company overnight. The best way to change behavior and impact the culture of an organization is through its system of rewards. Make employee satisfaction part of every managers objectives and a determining factor in their bonus payments and reviews.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

I have seen this in practice and it literally changed a company overnight. The best way to change behavior and impact the culture of an organization is through its system of rewards. Make employee satisfaction part of every managers objectives and a determining factor in their bonus payments and reviews.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 30, 2010

In the end, your point about having a relationship with sales where you are sharing best practices shows that you are already being successful! In b2b, long term business practice, typified with field sales emphasis, created the classic business process of field sales plus marketing support. Keep it up! Thank you for bringing this up.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing.

Social Media 100

Social Media Demand Generation Agencies Media PR 100