Practices Telemarketing Twitter Web 2.0 
Marketing Insider Group
JUNE 11, 2010
Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.
Marketing Insider Group
NOVEMBER 11, 2010
There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.
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Marketing Insider Group
DECEMBER 7, 2010
Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking.
Marketing Insider Group
JULY 13, 2010
Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
Marketing Insider Group
JULY 19, 2010
In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. If we have an internal sales force that will make sure to follow all the “Best Practices” for the responder call, then clearly that is the most cost effective approach.
Marketing Insider Group
JUNE 3, 2010
This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Get creative. Wash, Rinse, Repeat.
Marketing Insider Group
NOVEMBER 24, 2010
The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? So they’ve written a manifesto (reg. required) to prove it. Share your thoughts, post a comment.
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