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Biznology
APRIL 18, 2017
Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?
The Effective Marketer
AUGUST 30, 2010
David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.
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Industrial Marketing Today
MAY 18, 2010
Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. He called it “The Gobbledygook Manifesto.”
Hubspot
AUGUST 5, 2010
Most likely you are aware of the SEO benefits of building your authority and visibility by increasing the number of Google indexed pages on your website. Today, with access to Web 2.0 The main components you need to set up an online newsroom on your website are a blog application and RSS Feed. Webinar - PR 2.0
The Effective Marketer
JUNE 21, 2009
SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). What I liked best was the tips on tools you can use and where to find additional resources.
The Effective Marketer
JUNE 13, 2009
It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.
Convince & Convert
SEPTEMBER 21, 2010
You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. For the reasons you’ve listed here.
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